Digital Security Discussion

Topic of discussion in my Enterprise Models class tonight: Digital Security.  Something I touched on earlier this year.

Our text postulated: "Increasingly opening up their networks and applications to customers, partners, and suppliers using an ever more diverse set of computing devices and networks, businesses can benefit from deploying the latest advances in security technologies."

My Professor said: "My thoughts on this are opposite: by opening up your network, you are inviting trouble and the more trouble you invite in, the more your data will be at risk. I understand what they are hinting at, with a cloud based network, the latest security technologies are always available, therefore, in theory, your data is more secure. Everyone needs to keep in mind though, that for every security patch developed, there are ways around them."

He went on to mention how viruses could affect the cloud as a whole and that companies and individuals moving to cloud-based platforms will become the next target for cyber attacks as the model continues to thrive.

Which is all relevant, however I have a different perspective on digital security. My counter argument to that is user education is the key. I have debated this topic, security and system users, many times over the years. Like most of us in the industry information security is paramount. With the multiple terabytes of data we collect in our home systems, and even more in online interactions, keeping our data safe is really our last defense in privacy and security. As more companies and individuals implant their corporate and personal data upon cloud platforms there is an uneasy sense of comfort for many people, including some seasoned pros. Companies like Google and Microsoft whom both have highly successful cloud models across the board have taken responsibility for ensuring they have more than adequate digital and physical security in their data centers, which to an extent leaves it to assumption that the data and applications they warehouse and host are generally safe from intrusion. Users are the key to this whole ecosystem we have created. This is where user education becomes critical. As most seasoned techies know, in the beginning systems and system operations were highly technical in nature and only the most highly trained or technically creative individuals could initiate and manipulate computer systems. Viruses were something you caught from kids at school or coworkers, not a daily blitz of digital infections numbering in the hundreds of millions perpetually attacking in various forms. As systems got more complex in design but simpler in use the users technical ability level eventually became irrelevant. People ages 1 to 100, and even some very well trained animals, can all navigate systems and digital networks with very little effort. Our systems now do all the work for us, users simply need to provide basic instructions and gentle manipulations, instead of hard coding instruction sets and inventive on-the-fly program generation as was the status quo in the 70's, 80's, and 90's. This idle user perspective is the reason why criminal hackers are still traversing firewalls and breaking encryption algorithms, and they are growing in numbers as is evident by the number of new malware detections and infections quantified annually across all digital platforms and all continents. Educating users on general best practices for system use and maintenance, how to identify potential scams, how to detect spoofing and malformed websites, what to avoid when reading emails or reviewing search results, and which security software is functionally the best whether free or paid is critically important today more than it has ever been. The problem is that the industry has created the lazy user by essentially conveying that security is a given. Microsoft even made a concerted effort by including the Windows Firewall and Windows Defender as a part of its operating system by default so that there was some protection for their users out of the box. This was in response to a large number of users, whom had been infected by one or more viruses, that assumed they were protected because "it's from Microsoft, it has to be safe" which was further from the truth than they could understand. As an educated user that knows how to secure systems and networks, I take it upon myself to ensure that users appreciate they have to set a passwords when logging into various systems and services. I teach about the importance for digital security and how to be more security conscious with their every day interactions. I teach them how to correctly navigate Internet search results (avoiding "ads"), how to understand various security prompts and what they look like so they don't ignore them, what security solutions should be installed and how to identify them, etc. This improved knowledge has created a culture of awareness for my users both at work and at home. I am regularly consulted by my peers on how to secure their own families and how to explain it to their children. This creates a more intelligent user and thereby creates a more intelligent user community at large, making the Internet a bit more secure. All of that said, it only takes a single character missing from source code to give a programmer the ability to break the program and cause havoc, or a user inadvertently installing malware. Even the most seasoned users make these mistakes from time to time because we are all human, and as such we are fundamentally flawed, making no security solution 100% secure because they are developed and used by humans. Best you can do is make every effort to educate and secure, and hope no one targets you because if they want to get in bad enough, they will get in and you won't be able to stop them.

~Geek

Artificial Intelligence and Decision Making

In a recent discussion in my Enterprise Models class, a classmate and I discussed the limitations of Artificial Intelligence theories and human emotions. Here is my response:

From the research I have been doing over the years on AI specifically, one of the biggest challenges is how to program emotions into a computer system. I think there are two primary problems currently. One, and the main problem, is that modern computing technology processes thing in a linear fashion, every time slice of a CPU cycle is occupied by either a 1 or a 0. There is no middle ground, there is no gray area. Everything is black or white, and follows a strict logic rule set. What is currently being done with systems like Watson and Google's web crawler software is using software to simulate scenarios and have the hardware crunch the data, while another part of the software provides the processing logic through algorithmic manipulation thereby creating an intelligent system. Current intelligent systems are limited by the scope of their programming environment. Two, there isn't a programming language that yet exists that can accurately tell a computer how it needs to do what it needs to do in order to understand the logic behind a feeling. Most of the researchers I have found over the years say that technology isn't there yet, and I happen to agree. The possible solution to this quandary could be quantum computing.

With quantum computing a quibit offers a system the ability to see a data stream in two states simultaneously. Each quibit is BOTH on and off (1 and 0) in the same "time slice" of a processing cycle, leveraging the power of superposition and entanglement. This allows the system to perform many operations on the same data stream. Neural networks simulate this through software, but over hardware that still processes data in a linear fashion. What we need is the hardware to perform this, because it can perform it much faster than software could ever process the same data stream. Enter quantum computing. D-Wave Systems is the current leader in true quantum computing with their current D-Wave quantum computer, but their system is highly specialized at the moment due to a lack of programming knowledge...while the system has amazing potential, as you will see form a couple of the links below, no one really truly understands how to use it. There are other links below with details on their system and methodology.

The problem with quantum computing is it requires a completely new way of perceiving computers and also a completely new way for users to interface with computers, not to mention new hardware that performs in ways modern hardware cannot. That is what I see as the next way of technological evolution. As transistors become subatomic through the help of graphine and carbon nanotubes, and technologies like memristors look to shatter our perceptions on information storage capacities and data throughput, quantum computers will become more common place across the landscape. The ability to create a true quantum system capable of processing complex emotional patterns is very real. Once we have a true quantum processor, and a true quantum operating system, then we will not only have the power to process it in fractions of nanosecond but also the programming logic and syntax to leverage an intelligent system, and possibly create a sentient computer system, otherwise known as AI.

AI is an fascinating concept, and exactly why it will be the focus of my post grad work. Quantum computing has been a subject I have dreamed about and followed since I was a young boy, before computers were common place and technology was still considered a super luxury. Today technology is seen as a necessary commodity, but there are still concepts that have yet to be discovered or invented, and quantum computing is currently the field of interest. Once we researchers and scientists figure it out, it will change the world.


D-Wave System References:
http://recode.net/2014/09/25/d-wave-ceo-our-next-quantum-processor-will-make-computer-science-history-video/
http://www.dwavesys.com/quantum-computing
http://www.dwavesys.com/d-wave-two-system
http://time.com/4802/quantum-leap/


Quantum Computing References:
http://techland.time.com/2013/09/25/the-carbon-nanotube-breakthrough-moores-law-needs-to-survive-well-see/
http://phys.org/news387.html
http://www.physics.ox.ac.uk/nanotech/research/nanotubes/index.html
http://www.tum.de/en/about-tum/news/press-releases/short/article/30589/

Market Segmentation - A Geek's Perspective

So one of the "Applications" sections of one of my chapter readings this week about market segmentation, coupled with a conversation I had earlier today with a great friend, spawned this blob of words.

Is the World Coming Closer Together? Many social commentators maintain that youth and teens are becoming more alike across countries over time. Others, although not disputing the fact, point out that differences between cultures at even younger ages by far exceed the similarities.

Take a position: People are becoming more and more similar, versus, The differences between people of different cultures far outweigh their similarities.

My reply:
Learning about segmentation was interesting this week. What it made me think about is how different everyone's tastes are, but also similar the world has become from where it has been. There was a question at the end of one of the chapters that asked that exactly. "Take a position: People are becoming more and more  similar versus The differences between people of different cultures far outweigh their similarities." I think our world is in a transitional period where the older generations are being moved out of their positions of power and influence, and the next generation is moving in with different worldly perspectives. At the moment, Baby Boomers are in positions of power around the world, but the Gen X and Y groups are quickly climbing the corporate and political ranks as the Boomers start to retire younger and younger. Age is becoming a non issue for the most part in a lot of industries as skill sets become a commodity that only experience can make more attractive, but consumers seem to be preferring interactions with younger workers, which demonstrates a level of segmentation from the consumer perspective as the younger and more modern generations start to become consumers of luxury items as their disposable income increases also at younger ages. I asked a group of teenagers (13-15 year olds) the same question. They pretty much all agreed with my theory. They look to interact with service providers that they can better relate to, and communicate at higher and higher levels of technical expertise on modern conveniences, rather than someone who reminds them of their parents, grandparents, or great-grandparents whom constantly offer their displeasure of such interactions. Racial lines are being blurred to the point of nonexistence in the younger generations waiting for their chance to be in positions of power and influence so they can make their mark in the world and change its perspective. Good marketers are being more creative with establishing brand messages that span most age groups and demographic groups around the planet, channel guidelines are well established and generally followed, and the gray area of taboo marketing has a tendency to go viral with the technically affluent community regardless of their age. The Internet offers a platform that supports extreme freedoms of expression, open sharing of information, and has a connectivity factor that has more than 4+ billion users around the globe a few milliseconds (or less) from each other. As such, marketing campaigns that would not be seen as appropriate (taboo) for conventional marketing channels like TV and radio are finding their place online where segmentation does not technically exist. With as connected as everyone is today, it makes sense why every interaction with our devices and machines renders some ad for a product that specifically appeals to you and your friends. Marketers are good at what they do, and technology makes it a lot easier to shift marketing methods at the speed of progress.

What do you think? Am I on the right track or completely off base? ~Geek

Reference:

Kotler, P., & Keller, K. L. (2012). Marketing Management (14th ed.). Retrieved from http://www.coursesmart.com/SR/7147203/9780132103008/617?__hdv=6.8.