"Premise control is the systematic recognition and analysis of assumptions upon which a strategic plan is based, to determine if those assumptions remain valid in changing circumstances and in light of new information." Planning premises are primarily concerned with environmental and industry factors, I will focus on the environmental factors. These are your intangibles, the uncontrollable factors the pose great influence on the success or failure of a strategy. One of the biggest influences on corporate strategy in relation to IT is Web 3.0 - the Internet of Things. The entire world is connected to everything at the speed of light through a complex mesh network of connected devices and computers dubbed the Internet. This poses a massive challenge to the status quo of conducting business in that consumers have a "get it now" mentality. With a few taps of a smartphone, or a few clicks of a mouse, consumers have access to not only information, but nearly anything you can imagine is available instantly. Satisfying this need for instant gratification poses a real threat to older, traditional methods of conducting business, while creating immense opportunities for the organizations that puts together the right mix of goods and services. The younger generations are leading the demand curve, as well as sharing feedback in real-time about the viability and quality of goods and services offered in the digital marketplace, and many companies are having trouble keeping pace. CTO's and business strategists are now having to create ways to remain relevant in this new digital world. It is not longer as simple as creating an online presence, or e-commerce capabilities. With social media taking center stage on real-time feedback, and the sheer volume of information that is shared across these networks, companies need to take advantage of this marketing free-for-all and become engaging with their consumers, vendors, and service providers to form a cohesive and comprehensive ecosystem where all parties can interact with the goal of not only improving the quality of the products being manufactured but also provide instantaneous and enriching C2B & B2B interactions. The Internet provides the medium for anyone to access any information that is available, anywhere they are geographically, and this has dictated a new business landscape. The strategy is no longer to appeal to a particular demographic or region, which used to be very successful for product placement and marketing plans. The strategy has shifted to being universally understandable across every demographic, and every region, everywhere. Established best practices and presentation methods of digital information has created an expectation for all e-commerce providers, whether they be Walmart, or the local eye doctor. Every consumer, old and young, demands that every company they interact with have not only an online presence, but also a mobile app, a multitude of customer service options - phone, email, IM, chat, Skype, FAQ's, an online knowledge base, automated troubleshooting tools, and with larger corporations like Walmart the ability to get in-store service for products purchased online. Companies like Walmart are large enough and have enough resources to remain relevant in the every changing, fast evolving, Internet of Things world, however many companies, even the largest ones, are struggling to remain relevant. The opening example of the ups and downs of Dell Corporation are a perfect example. Dell was late to the table with the mobile computing market as they were focused on consumer PC's, a brief stint in consumer peripherals (printers, etc, which were highly unsuccessful), then the Enterprise where they are still very strong with their Server and managed services platforms. However, as the formal PC becomes something of a niche product group anymore, where old home PC's are being transformed into home servers and left stagnant as tablets, convertible laptops, and smart devices proliferate the global market, Dell feel behind the 8-ball, as it were. As their PC sales dwindled, inventory accumulated, and users looked elsewhere for their technology needs, knocking Dell from the top of the market after a multi-decade dominance globally. The problem is they never had good premise control, thus they did not reevaluate and either change or abandon their existing strategy. The ultimate failure in my opinion was their inability to recognize, ore react to, the paradigm shift in how consumers and businesses conducted business. They stood firm that the PC would remain the dominant force in the market, however Apple was the catalyst of a massive movement with the release of the iPhone - they helped push the mobile convergence to consumers in an easy and pragmatic way. They created a device that was so simple to use, and so connected with everything, that everyone jumped on board, and quickly. Smaller companies and startups rode their coat tails as the mobile marketplace was born. In a short time frame, the entire world was connected via mobile devices. Companies like Google and Samsung were quick to recognize the paradigm shift and started creating systems and services specifically designed for mobile platforms. Fast froward to modern day and the lines are gone - there is no separate platform for desktops and mobiles, all systems now see the same information in the same way. As web development technologies evolved, and modern mobile systems became more powerful than the servers of just a few years ago, what used to be a significant difference in computing power become insignificant on all counts. Premise control has become the name of the game, and the evaluation and management of environmental factors have become the lifeblood of any organization that wants to be successful in the modern business world.
Pearce, John A., and Richard B. Robinson. Strategic Management: Planning for Domestic & Global Competition. 13th ed. New York: McGraw-Hill/Irwin, 2013.
Showing posts with label futurecast. Show all posts
Showing posts with label futurecast. Show all posts
Friday, April 3, 2015
Tuesday, October 14, 2014
Artificial Intelligence and Decision Making
In a recent discussion in my Enterprise Models class, a classmate and I discussed the limitations of Artificial Intelligence theories and human emotions. Here is my response:
From the research I have been doing over the years on AI specifically, one of the biggest challenges is how to program emotions into a computer system. I think there are two primary problems currently. One, and the main problem, is that modern computing technology processes thing in a linear fashion, every time slice of a CPU cycle is occupied by either a 1 or a 0. There is no middle ground, there is no gray area. Everything is black or white, and follows a strict logic rule set. What is currently being done with systems like Watson and Google's web crawler software is using software to simulate scenarios and have the hardware crunch the data, while another part of the software provides the processing logic through algorithmic manipulation thereby creating an intelligent system. Current intelligent systems are limited by the scope of their programming environment. Two, there isn't a programming language that yet exists that can accurately tell a computer how it needs to do what it needs to do in order to understand the logic behind a feeling. Most of the researchers I have found over the years say that technology isn't there yet, and I happen to agree. The possible solution to this quandary could be quantum computing.
With quantum computing a quibit offers a system the ability to see a data stream in two states simultaneously. Each quibit is BOTH on and off (1 and 0) in the same "time slice" of a processing cycle, leveraging the power of superposition and entanglement. This allows the system to perform many operations on the same data stream. Neural networks simulate this through software, but over hardware that still processes data in a linear fashion. What we need is the hardware to perform this, because it can perform it much faster than software could ever process the same data stream. Enter quantum computing. D-Wave Systems is the current leader in true quantum computing with their current D-Wave quantum computer, but their system is highly specialized at the moment due to a lack of programming knowledge...while the system has amazing potential, as you will see form a couple of the links below, no one really truly understands how to use it. There are other links below with details on their system and methodology.
The problem with quantum computing is it requires a completely new way of perceiving computers and also a completely new way for users to interface with computers, not to mention new hardware that performs in ways modern hardware cannot. That is what I see as the next way of technological evolution. As transistors become subatomic through the help of graphine and carbon nanotubes, and technologies like memristors look to shatter our perceptions on information storage capacities and data throughput, quantum computers will become more common place across the landscape. The ability to create a true quantum system capable of processing complex emotional patterns is very real. Once we have a true quantum processor, and a true quantum operating system, then we will not only have the power to process it in fractions of nanosecond but also the programming logic and syntax to leverage an intelligent system, and possibly create a sentient computer system, otherwise known as AI.
AI is an fascinating concept, and exactly why it will be the focus of my post grad work. Quantum computing has been a subject I have dreamed about and followed since I was a young boy, before computers were common place and technology was still considered a super luxury. Today technology is seen as a necessary commodity, but there are still concepts that have yet to be discovered or invented, and quantum computing is currently the field of interest. Once we researchers and scientists figure it out, it will change the world.
D-Wave System References:
http://recode.net/2014/09/25/d-wave-ceo-our-next-quantum-processor-will-make-computer-science-history-video/
http://www.dwavesys.com/quantum-computing
http://www.dwavesys.com/d-wave-two-system
http://time.com/4802/quantum-leap/
Quantum Computing References:
http://techland.time.com/2013/09/25/the-carbon-nanotube-breakthrough-moores-law-needs-to-survive-well-see/
http://phys.org/news387.html
http://www.physics.ox.ac.uk/nanotech/research/nanotubes/index.html
http://www.tum.de/en/about-tum/news/press-releases/short/article/30589/
Labels:
artificial intelligence,
futurecast,
geek,
hackers,
man versus machine,
memristors,
nanomachines,
nanotech,
nanotechnology,
quantum computing,
quantum theories,
the future is now,
wake up,
welcome
Sunday, October 5, 2014
Technological Evolution - Quantum Computing, Memristors, and Nanotechnology
It is amazing how evolution of technology changes perspectives so quickly on the future. With holographic interactive screens currently in use, memristors and atomic-level transistor technologies at our fingertips, and new developments in using light as a means to interact with systems or store system data, the reality of AI and systems like Jarvis are finally able to go from drawing board concept to real life prototype. For as long as I can remember, I have been talking about quantum computing and nanotechnology and how that is the future of systems and human interactions. As a younger teen, when I first started learning about quantum mechanics and ultra microscopic hardware theories, I saw then that the future of computer systems and computer-human interactions were going to be largely logic based and function faster than the speed of human thought. By marrying the concepts of quantum mechanics and advanced computer system theory, intelligent systems and true AI are highly viable and will be here within the current generation. As advances in nanotechnology take transistors to the subatomic level, and theories in quantum computing become a reality, we are quickly going to see the industry change as the traditional system paradigm is shattered, and a new evolution in technology is ushered in - I would call it the quantum age - where Schroedinger's cat can exist in both physical states without the concern of observation tainting the true reality of the objects existence. The potential gains with quantum processors and quantum computing methods that scientists around the world are currently developing into physical models are, at the moment, limited only to manufactured hardware capacities. As physical hardware capacities become perceived as unimportant to system planning schemes - due to advances like the memristor and photonics, including the newest nano-laser (see reference) - the focus can be given to writing programs that can take advantage of this new systems paradigm. What is going to take time is the change in mindset to understand how to use a quantum system because it requires a completely new approach to hardware and software design. Modern systems process data in a linear manner, processing one bit after another based on the time slice protocol programming in to the operating systems and CPU itself. Regardless of how many processors you throw at a system, it still only processes one bit of data at any given time slice. The fastest super computer, China's Tianhe-2, can process more than 6.8 quadrillion bits per second (3.12 million processors x 2.2GHz each = 6,864x10^12 processes per second), but it still only processes one bit at a time. Quantum systems do not function in this manner, they function in a far different reality where a bit can be both a 1 and a 0 simultaneously within a single time slice, though quantum processors would not use a time slice function, it would require something else yet to be defined. As scientists gain a better understanding of how to create a truly quantum computer systems, and quantum capable operating system, we will see technology advance to arenas yet to be discovered. What we once called science fiction, is quickly becoming scientific fact.
~Geek
References:http://www.sciencealert.com.au/news/20143009-26256.html (nano-laser)
http://www.top500.org/system/177999 (Tianhe-2 details)
~Geek
References:http://www.sciencealert.com.au/news/20143009-26256.html (nano-laser)
http://www.top500.org/system/177999 (Tianhe-2 details)
Labels:
artificial intelligence,
enterprise systems,
futurecast,
geek,
hackers,
infrastructure,
IS,
IT,
memristors,
nanomachines,
nanotech,
nanotechnology,
new school,
quantum computing,
quantum theories,
the future is now
Friday, August 22, 2014
Technology Roadmap - Wearables
Since I started working on my Masters in Information Systems, I have been learning a lot about many different aspects of IS. Aside from it really helping me focus my perspective on what I want to end up researching for my post-grad work, I really have been enjoying all that I am learning, and this recent class (as of this post) is no exception.
The last paper I did in this class, CGMT557 Emerging Technologies & Issues, was to create a technology roadmap for an emerging technology. While it is something I blogged on about a month ago, I chose wearables to extend the concept into a full plan. Here's my 2 cents...~Geek
References
The last paper I did in this class, CGMT557 Emerging Technologies & Issues, was to create a technology roadmap for an emerging technology. While it is something I blogged on about a month ago, I chose wearables to extend the concept into a full plan. Here's my 2 cents...~Geek
Technology Road Map: Wearables
Current State of Technology
Wearables are
extensions of our smart phones, tablets, and phablets offering a set amount of
capabilities that are inferior to our smart devices but highly functional as
they are currently designed. With
innovations through miniaturization and improved power efficiencies, curved glass
high resolution screens, products like the various takes on the computerized
watch accessory, Samsung Gear Fit bracelet accessory and other exercise
monitors, Google Glass wearable computers, various applications of systems
embedded into clothing for various purposes (muscular development, health
monitoring, etc.), biological chips that hold medical conditions and history
details embedded under the skin, are all wearable technologies that are already
changing how a lot of services are being delivered. Through improving miniaturization processes
and improved manufacturing capabilities through more precision automation
systems these wearable technologies will cause market disruption for various
products that currently dominate the technology market such as laptop computers
and other larger portable computing devices.
Business Initiatives and Drivers & Technology Landscape
As the mobile
workforce continues to expand through thinner and lighter computing devices
with more available connections to high-speed access points, many businesses
are able to follow their normal workflows without being physically tethered to
their offices. Currently there is a
suite of devices that enable the mobile workforce, including smartphones,
tablets, and laptop computers. Their
integrated devices, security feature sets, and in some instances rugged designs,
lend themselves to providing a highly portable and productive work platform available
from any location with a data connection.
As a sales person in a world of light speed communications and instant
gratification, being able to access critical customer and product metrics with
a couple taps of a fingertip are the difference between generating and landing
opportunities versus potentially losing them completely. Combined with back office line-of-business
applications linked through the Internet, the mobile workforce is able to
efficiently and effectively conduct business without geographic
limitation. Wearable technologies aim to
revolutionize how business is conducting allowing for more efficient
multitasking through wearable communication devices, powerful wearable computers,
biological microprocessors that can use near field communications to interact
with the environment and connect to wireless Internet devices to retrieve data
from corporate data warehouses that then use the wearable computers to process
and display said information for use and/or sharing. Nanotech devices that can enable video and
audio communications through cybernetic-like implants beaming high quality,
high definition signals directly into the users sensory receptors providing for
an immersive experience that functions at the speed of thought. These same nanotech devices, once outfitted
with artificial intelligence logic and processing, would become the next
generation of executive or administrative assistant, able to recognize trends
in a user’s usage patterns to help to anticipate potential reactions to
situations and provide guidance on how to successfully navigate the landscape
while providing useful data streams of relevant information enabling an
intelligent and informed decision process.
When a worker is presented with all the relevant data pertaining to a
situation and is able to perceive all the potential outcomes of reactions to
interactions, with the assistance of intelligent nanotechnologies, they are
able to make the best choice for a given situation resulting in improved
satisfaction, a higher probability of positive outcomes, and in turn increased
revenues.
Gap Analysis & Migration Strategy
In order for
wearable technologies to successfully transition into the enterprise on a
wide-spread basis, there are a few key gaps that need to be addressed as this
emerging technology evolves. The first
gap to be addressed is the technologies themselves, as a majority of these
capabilities are either in their early stages of development or are only
partially implemented. As mentioned,
wearable technologies are currently used as accessories for their larger host
devices integrating key functionality into said accessory, such as
voice-to-text/text-to-voice capabilities, capturing of health data for
monitoring purposes, both capable without the use of large or complex devices
that may or may not be portable themselves.
In order for wearable devices to successfully evolve into independent
computing systems, circuit, transistor, and storage technologies must continue
to miniaturize to nano-scale form factors.
With the recent developments of carbon nanotubes and memristors these
microscopic form factors are becoming reality.
There is a group out of Australia that has successfully created a
nano-transistor that is a single phosphorus atom, whose atomic radii is 0.098
nanometers. This is a direct step into
nano-transistors that, once the research is complete, will result in sub-nano
scale computing methods, and is should lead to quantum computing. This would establish the foundation for very
powerful systems that could be easily embedded into biological hosts to enable
the advanced collaboration and communication methods necessary to conduct
business in the next generation. The next gap to analyze would be embedding
these systems into biological hosts, taking advantage of the bioelectricity
generated to maintain continuous power states as well as neurologically
connecting said bio-hosts to these nano systems to provide cohesive
functionality that does not impede either entity. Currently no solutions exist, however neural
and material sciences have made advances creating technologies that can mimic
such environments, and thus lead to an understanding on how to interface with
them directly through biological and chemical processes.
Governance
The Federal
Communications Commission (n.d.) website states that they regulate interstate
and international communications by radio, television, wire, satellite and
cable in all 50 states, the District of Columbia and U.S. territories. They are the primary authority for
communications law, regulation and technological innovation. As such, they would be responsible for
mandating policy on how to manage the integration of nano devices into
mainstream use and where their use is inappropriate. As the industry evolves and technologies
continue to shrink, the FCC will be at the forefront of determining how and
when the use of these technologies is ultimately appropriate for public
integration once the core infrastructure is in place. Currently, there are no specific laws
dictating how or when these devices can be used, only that they cannot actively
interfere with other electronics, and must receive interference from other
electronics, such as is the standard mandate of all consumer electronics based
on the stamp shown on each device approved by the FCC for use.
Conclusion
There has been a
shift happening the past couple decades that the author has been tracking along
with some peers. As technology advances
and devices continue to shrink in size while increasing in power users are
following suit by moving from clunky desktop systems, to laptops, to
ultra-books, to tablets, smart phones, and now wearables. With as capable as wearable computing is
commercially available today, combined with the research being done in
nanotechnology and artificial intelligence and cloud-based service offerings
and vast storage facilities, the future of wearable computers is already well
in hand, with more innovations coming as we begin to fully understand how to
manipulate and integrate such technologies as nanotubes and nanowires to allow
us to take computing capabilities down to microscopic levels. The potential is nearly limitless, with the
ability to theoretically build nanomachines that are self-sufficient,
self-reliant, and highly aware. Wearable
microprocessors that are embedded in a person’s skin could be the hub that
enables personal interactions with our various devices and daily system
interactions, also medical facilities, civil and government facilities, as well
as large scale advertisements to provide a highly customized and personal
experience not previously capable. There
are privacy and security considerations to be understood, which will require
that regulations be put into place to protect the providers of these devices as
much as it protects the users of wearable devices. Those can only be realized as these
technologies continue to be developed and infiltrate the professional realm.
References
98 Pm in nm. (2014). Retrieved from
http://tejji.com/convert/length-metric.aspx?q=98-Pm-in-nm
Anthony, S. (2013). Killing
silicon: Inside IBM’s carbon nanotube computer chip lab. Retrieved
from http://www.extremetech.com/extreme/147596-killing-silicon-inside-ibms-carbon-nanotube-computer-chip-lab
University of Phoenix. (2014). Week three
supporting activity: effect of emerging technologies on services. Retrieved
from University of Phoenix, CMGT557 - Emerging Technologies and Issues website.
Size of phosphorus in several
environments. (n.d.). Retrieved from http://www.webelements.com/phosphorus/atom_sizes.html
Smith,
D. (2012). Nano-transistor breakthrough to offer billion times
faster computer. Retrieved from http://www.smh.com.au/technology/sci-tech/nanotransistor-breakthrough-to-offer-billion-times-faster-computer-20120221-1thqk.html
Monday, July 28, 2014
Wearable Technologies: An Academic Discussion
For the moment, wearables are extensions of our smart phones and phablets offering a set amount of capabilities that are inferior to our smart devices but highly functional as they are currently designed. With innovations through miniaturization and improved power efficiencies, curved glass high resolution screens, products like the various takes on the computerized watch accessory, Samsung Gear Fit bracelet accessory and other exercise monitors, Google Glass wearable computers, various applications of systems embedded into clothing for various purposes (muscular development, health monitoring, etc.), biological chips that hold medical conditions and history details embedded under the skin, are all wearable technologies that are already changing how a lot of services are being delivered. Through improving miniaturization processes and improved manufacturing capabilities through more precision automation systems these wearable technologies will cause market disruption for various products that currently dominate the technology market such as laptop computers and other larger portable computing devices. There has been an shift happening the past couple decades that I have been tracking along with some peers. As technology advances and devices continue to shrink in size while increasing in power users are following suit by moving from clunky desktop systems, to laptops, to ultra books, to tablets, smart phones, and now wearables. The newest small, accessory-like devices have more computing power contained in them, and technical capability, than did the first dozen computers I owned growing up, combined. With as capable as wearable computing is commercially available today, combined with the research being done in nanotechnology and artificial intelligence and cloud-based service offerings and vast storage facilities, the future of wearable computers is already well in hand, with more innovations coming as we begin to fully understand how to manipulate and integrate such technologies as nanotubes and nanowires to allow us to take computing capabilities down to microscopic levels. The potential is nearly limitless, with the ability to theoretically build nanomachines that are self sufficient, self reliant, and highly aware, that could be able to repair genetic defects within DNA that result in terminal illnesses, mental disabilities, or other debilitating genetic predispositions passed down through the generations. Wearable microprocessors that are embedded in a persons skin could be the hub that enables personal interactions with our various devices and daily system interactions, also medical facilities, civil and government facilities, as well as large scale advertisements to provide a highly customized and personal experience not previously capable. Are there be privacy concerns, of course. Will there be instances of data theft, of course. Will it be a deterrent for mass adoption of such systems, no I do not think so. This is not different than the current state of things with our smart phones, tablets, phablets, laptops, flash drives, and cloud-based facilities. With as convenient as it becomes for dealing with usually stressful situations, such as going to the doctor, visiting a busy DMV, or being able to pay for products in a crowded store quickly, people would begin to see the benefits of convenience begin to far outweigh the potential invasions of privacy. Being able to have your personal details quickly at hand, regardless of what level of detail the user decides to include, does provide the basis for process innovation through technological innovation. Wearables will become the primary outlet for the next generation of data sharing and digital interaction.
What do you think about the future of wearable technologies? ~Geek
Labels:
artificial intelligence,
futurecast,
geek,
Gen X,
Gen Y,
infrastructure,
man versus machine,
nanomachines,
nanotech,
nanotechnology,
networking,
new school,
the future is now,
wearable technology
Monday, June 16, 2014
Market Segmentation - A Geek's Perspective
So one of the "Applications" sections of one of my chapter readings this week about market segmentation, coupled with a conversation I had earlier today with a great friend, spawned this blob of words.
Is the World Coming Closer Together? Many social commentators maintain that youth and teens are becoming more alike across countries over time. Others, although not disputing the fact, point out that differences between cultures at even younger ages by far exceed the similarities.
Take a position: People are becoming more and more similar, versus, The differences between people of different cultures far outweigh their similarities.
My reply:
Learning about segmentation was interesting this week. What it made me think about is how different everyone's tastes are, but also similar the world has become from where it has been. There was a question at the end of one of the chapters that asked that exactly. "Take a position: People are becoming more and more similar versus The differences between people of different cultures far outweigh their similarities." I think our world is in a transitional period where the older generations are being moved out of their positions of power and influence, and the next generation is moving in with different worldly perspectives. At the moment, Baby Boomers are in positions of power around the world, but the Gen X and Y groups are quickly climbing the corporate and political ranks as the Boomers start to retire younger and younger. Age is becoming a non issue for the most part in a lot of industries as skill sets become a commodity that only experience can make more attractive, but consumers seem to be preferring interactions with younger workers, which demonstrates a level of segmentation from the consumer perspective as the younger and more modern generations start to become consumers of luxury items as their disposable income increases also at younger ages. I asked a group of teenagers (13-15 year olds) the same question. They pretty much all agreed with my theory. They look to interact with service providers that they can better relate to, and communicate at higher and higher levels of technical expertise on modern conveniences, rather than someone who reminds them of their parents, grandparents, or great-grandparents whom constantly offer their displeasure of such interactions. Racial lines are being blurred to the point of nonexistence in the younger generations waiting for their chance to be in positions of power and influence so they can make their mark in the world and change its perspective. Good marketers are being more creative with establishing brand messages that span most age groups and demographic groups around the planet, channel guidelines are well established and generally followed, and the gray area of taboo marketing has a tendency to go viral with the technically affluent community regardless of their age. The Internet offers a platform that supports extreme freedoms of expression, open sharing of information, and has a connectivity factor that has more than 4+ billion users around the globe a few milliseconds (or less) from each other. As such, marketing campaigns that would not be seen as appropriate (taboo) for conventional marketing channels like TV and radio are finding their place online where segmentation does not technically exist. With as connected as everyone is today, it makes sense why every interaction with our devices and machines renders some ad for a product that specifically appeals to you and your friends. Marketers are good at what they do, and technology makes it a lot easier to shift marketing methods at the speed of progress.
What do you think? Am I on the right track or completely off base? ~Geek
Is the World Coming Closer Together? Many social commentators maintain that youth and teens are becoming more alike across countries over time. Others, although not disputing the fact, point out that differences between cultures at even younger ages by far exceed the similarities.
Take a position: People are becoming more and more similar, versus, The differences between people of different cultures far outweigh their similarities.
My reply:
Learning about segmentation was interesting this week. What it made me think about is how different everyone's tastes are, but also similar the world has become from where it has been. There was a question at the end of one of the chapters that asked that exactly. "Take a position: People are becoming more and more similar versus The differences between people of different cultures far outweigh their similarities." I think our world is in a transitional period where the older generations are being moved out of their positions of power and influence, and the next generation is moving in with different worldly perspectives. At the moment, Baby Boomers are in positions of power around the world, but the Gen X and Y groups are quickly climbing the corporate and political ranks as the Boomers start to retire younger and younger. Age is becoming a non issue for the most part in a lot of industries as skill sets become a commodity that only experience can make more attractive, but consumers seem to be preferring interactions with younger workers, which demonstrates a level of segmentation from the consumer perspective as the younger and more modern generations start to become consumers of luxury items as their disposable income increases also at younger ages. I asked a group of teenagers (13-15 year olds) the same question. They pretty much all agreed with my theory. They look to interact with service providers that they can better relate to, and communicate at higher and higher levels of technical expertise on modern conveniences, rather than someone who reminds them of their parents, grandparents, or great-grandparents whom constantly offer their displeasure of such interactions. Racial lines are being blurred to the point of nonexistence in the younger generations waiting for their chance to be in positions of power and influence so they can make their mark in the world and change its perspective. Good marketers are being more creative with establishing brand messages that span most age groups and demographic groups around the planet, channel guidelines are well established and generally followed, and the gray area of taboo marketing has a tendency to go viral with the technically affluent community regardless of their age. The Internet offers a platform that supports extreme freedoms of expression, open sharing of information, and has a connectivity factor that has more than 4+ billion users around the globe a few milliseconds (or less) from each other. As such, marketing campaigns that would not be seen as appropriate (taboo) for conventional marketing channels like TV and radio are finding their place online where segmentation does not technically exist. With as connected as everyone is today, it makes sense why every interaction with our devices and machines renders some ad for a product that specifically appeals to you and your friends. Marketers are good at what they do, and technology makes it a lot easier to shift marketing methods at the speed of progress.
What do you think? Am I on the right track or completely off base? ~Geek
Reference:
Kotler, P., & Keller, K. L. (2012). Marketing Management (14th ed.). Retrieved from http://www.coursesmart.com/SR/7147203/9780132103008/617?__hdv=6.8.
Labels:
Baby Boomers,
futurecast,
geek,
Gen X,
Gen Y,
man versus machine,
marketing,
marketing segmentation,
masters,
networking,
power shift,
system engineering,
systems engineering,
the future is now,
wake up
Sunday, March 16, 2014
Hackers & Stuxnet: Education & Best Practices can Change Perspectives
Speaking of hackers in general, the video "Creating panic in Estonia" was well done. It speaks to aspects of cyber security I have touched on personally with peers and users who are generally unaware of how dangerous the Internet can be, and do not understand how they should be protecting themselves and in turn the rest of the user community at large. The global dependency on the Internet as a necessary aspect of daily life can, and may, eventually lead to its demise. It used to be seen as a tool, something that made research easier or necessitated more efficient processing of goods and services to customers. The global Internet is far more interconnected than most people can comprehend. We, as IT pros and field experts, find ourselves at a unique crossroads when it comes to the cyber realm. On one hand, we are users who find entertainment and conduct business transactions through the Internet. We keep in touch with friends, relatives, and associates. Pay bills and send gifts to people, through the Internet. We curiously investigate other perspectives on anything we can think of, reachable with a simple search string. On another hand we develop and/or service information systems and are responsible for ensuring that the users are not their own worst enemy, and the executive stakeholders understand why expenses are necessary to ensure seamless operations while maintaining data security and integrity through digital interactions across the company or across the Internet. Yet another proverbial fork is that of a hacker. Not necessarily one that breaks into systems with malicious intent, which are primarily the hackers (criminals) most people hear about, but the white hat hacker who, like the man who works for Kaspersky in Russia, looks to improve the quality and safety of the Internet. In order to beat a hacker, one must be able to think like a hacker, and have the intimately specific knowledge of software and systems, how they interconnect, and how users interact with them. This whole-view perspective on digital communications is necessary in order to properly safeguard oneself, and also the global user community. Education and repetitive reinforcement have been the successful combination for me in getting users at all levels to start to invest in cyber security and take a different view on what they share on the web. People contact me regularly to clean infections from their systems and networks. Unfortunately, most of these users are of the mindset that "it should just work, and never give me problems, regardless of what I do" which has no substantive basis in reality. In reality, it takes the combination of dozens, if not hundreds, of software applications to make a system function the way it does today. Since no user situation is ever the lab-tested "ideal" situation, users must be educated on not only how to use their system, but a basic level understanding of how their use affects everyone connected to their system, and the subsequent systems the collective interacts with. As experiences and exposure to different interactive scenarios manifest, continued education is the key which not only makes a better user but a better system as a whole.
The Stuxnet event could have been avoided with the right engineer designing security protocols, establishing policies, and integrating hardware solutions designed specifically at denying access to unauthorized devices on a network. Granted, Estonia may not have had access to the technology necessary to affect such a system, but those types of systems do exist. It is this reason why companies like Symantec, McAfee, and Kaspersky have integrated a feature into their anti-everything software packages to instantly scan any removable device attached to a protected system. Granted, the Stuxnet did not yet have a known signature and thus could not be specifically scanned for, but those packages also have zero-day detection capabilities, meaning they have an algorithm designed into the software to detect virus-like patterns and flag them as suspicious - which is how Stuxnet was ultimately found, through a zero-day detection algorithm. While they are highly effective, they can only be detected on a system with this type of software installed. Unfortunately, there is a large number of users who do not have protective software, let alone hardware solutions, installed in their systems and/or networks which leaves them, and anyone they connect to, highly vulnerable. Here again, education is the key - once the people can be made to understand the risks involved, they will be willing to learn how to best safeguard themselves, which protects everyone else they interact with digitally. It is like getting an immunization for a disease - if everyone gets the shot, then no one can transfer it or get it from someone who is infected or has not had their immunization. The shot cures any carriers of the disease, prevents spreading of the disease to others, and does not allow the inoculated to become carriers again. That is the same philosophy of security software, and important for the same reasons.
~Geek
Reference: Video On Demand - http://digital.films.com/PortalPlaylists.aspx?aid=7967&xtid=50121&loid=182367
Labels:
enterprise planning,
enterprise systems,
futurecast,
geek,
hackers,
infrastructure,
IS,
man versus machine,
Security,
software engineering,
stuxnet,
subnets,
system automation,
systems engineering,
Vulnerability
Monday, September 27, 2010
Automated Systems: Will Human Interaction go the way of the Dodo?
Recently, a classmate of mine posed the following statement;
"Do you see automated systems advancing in the near future to save developers more money? I understand that most times there needs to be human to human contact, but there has to be some way to take this to the next level. Software applications are replacing ATM's for crying out loud! I see this as another threat to humans' jobs though. I guess you just have to work in the right field." ~Jermaine Edwards
Here's some of my thoughts on the subject - what do you think?
----------------------------------------------------------------------------
Eventually intuitive systems will replace most human to human interaction in the short term, making developers wallets fatter and our lives simpler. Programs will continue to get more complex as the demands of users change and technology advances. The drawback is reduction in jobs, as was experienced during the first industrial revolution when mass production changed the way everything was done, and who was no longer needed on the manufacturing floor. As you mentioned, ATM's are being replaced with iPhone apps. Eventually, I think bank branches will be replaced by full-service, online, interactive banking. We have robots that build our vehicles - one robot can do the work of 100 men in far less time; robots that perpetually clean our floors and recharge themselves when necessary; planes that can fly themselves around the world without pilot interference, etc.. I think beyond our lifetimes is when true artificial intelligence will be born, like we see in movies today. Only then do I think will human interaction become obsolete because it will not longer be necessary - an intelligent machine in our life will perform many, if not all, of the functions we perform today, leaving little left for the human to do except system maintenance and maintain physical relationships as desired. That may be an extreme example, but one that I think has a real chance of eventually becoming reality with the way technology is advancing. It is a trickle down effect - a new advancement causes a common product to become obsolete which leaves manufacturers without a product to make, distributors without a product to sell, and service providers without a means to an end. The consumer enjoys the benefit of a great product delivered quicker than ever, but the supply chain dwindles to a computer server and a delivery truck. This is a profitable arrangement for the manufacturers but leaves everyone that was in the middle stuck to reinvent themselves or close their doors.
There is also another side to this - the green effect, meaning that the reduction in effect on the environment and the effect that has on job availability. As technology advances, so too do the materials they are manufactured from. Most machines and consumables can be recycled today, or are biodegradable and non-toxic. Also, the increase in use of Internet based storage and collaboration has significantly reduced the amount of paper output, as well as reduced the quantity of laser toner/ink cartridges used, which further reduces the environmental impact. This affects the job market as well, automation has a long history of leaving people/industries jobless, such as when mass production was introduced in the early 20th Century and a lot of factory workers were replaced with machines. As technology advances we invent or refine machines to help us in our endeavors, initially as tools to enhance an experience or quicken a solution. Now, machines are seen as a necessity of life - for many to keep up with an ever evolving world, for others just to keep track of their daily lives. Whatever it is used for, humans are more dependant on machines and technology now than we every have been. Unfortunately, I think a dose of laziness is driving a lot of today's innovations, leaving consumers to sit on their couches, at their desks, or in their cars doing whatever they want, whenever they want.
As far as working in the right field, IT seems to be a big fit now and in the future. We must be mindful not to loose control though, what if god forbid every electronic system on the planet went dead and we all had to go back to doing it manually. Since business has married to technology for a while now, how many companies, and individuals for that matter, do you think could really survive in an old-fashioned world? My guess, a lot less than any of us think.
Tell me what you think, post a comment below.
-Geek
"Do you see automated systems advancing in the near future to save developers more money? I understand that most times there needs to be human to human contact, but there has to be some way to take this to the next level. Software applications are replacing ATM's for crying out loud! I see this as another threat to humans' jobs though. I guess you just have to work in the right field." ~Jermaine Edwards
Here's some of my thoughts on the subject - what do you think?
----------------------------------------------------------------------------
Eventually intuitive systems will replace most human to human interaction in the short term, making developers wallets fatter and our lives simpler. Programs will continue to get more complex as the demands of users change and technology advances. The drawback is reduction in jobs, as was experienced during the first industrial revolution when mass production changed the way everything was done, and who was no longer needed on the manufacturing floor. As you mentioned, ATM's are being replaced with iPhone apps. Eventually, I think bank branches will be replaced by full-service, online, interactive banking. We have robots that build our vehicles - one robot can do the work of 100 men in far less time; robots that perpetually clean our floors and recharge themselves when necessary; planes that can fly themselves around the world without pilot interference, etc.. I think beyond our lifetimes is when true artificial intelligence will be born, like we see in movies today. Only then do I think will human interaction become obsolete because it will not longer be necessary - an intelligent machine in our life will perform many, if not all, of the functions we perform today, leaving little left for the human to do except system maintenance and maintain physical relationships as desired. That may be an extreme example, but one that I think has a real chance of eventually becoming reality with the way technology is advancing. It is a trickle down effect - a new advancement causes a common product to become obsolete which leaves manufacturers without a product to make, distributors without a product to sell, and service providers without a means to an end. The consumer enjoys the benefit of a great product delivered quicker than ever, but the supply chain dwindles to a computer server and a delivery truck. This is a profitable arrangement for the manufacturers but leaves everyone that was in the middle stuck to reinvent themselves or close their doors.
There is also another side to this - the green effect, meaning that the reduction in effect on the environment and the effect that has on job availability. As technology advances, so too do the materials they are manufactured from. Most machines and consumables can be recycled today, or are biodegradable and non-toxic. Also, the increase in use of Internet based storage and collaboration has significantly reduced the amount of paper output, as well as reduced the quantity of laser toner/ink cartridges used, which further reduces the environmental impact. This affects the job market as well, automation has a long history of leaving people/industries jobless, such as when mass production was introduced in the early 20th Century and a lot of factory workers were replaced with machines. As technology advances we invent or refine machines to help us in our endeavors, initially as tools to enhance an experience or quicken a solution. Now, machines are seen as a necessity of life - for many to keep up with an ever evolving world, for others just to keep track of their daily lives. Whatever it is used for, humans are more dependant on machines and technology now than we every have been. Unfortunately, I think a dose of laziness is driving a lot of today's innovations, leaving consumers to sit on their couches, at their desks, or in their cars doing whatever they want, whenever they want.
As far as working in the right field, IT seems to be a big fit now and in the future. We must be mindful not to loose control though, what if god forbid every electronic system on the planet went dead and we all had to go back to doing it manually. Since business has married to technology for a while now, how many companies, and individuals for that matter, do you think could really survive in an old-fashioned world? My guess, a lot less than any of us think.
Tell me what you think, post a comment below.
-Geek
Subscribe to:
Posts (Atom)